DIGITAL MARKETING ANALYST 90028
DIGITAL MARKETING ANALYST
Business Development - Sales
Location: Los Angeles, CA, United States
Think Cosmopolitan, founded by Romain Dubus, is a rapidly expanding company that integrates innovative ventures in hospitality, real estate, e-commerce, and beyond to inspire individuals from all backgrounds to enhance their surroundings and create lasting value. All our operations are strategically aligned to fund the Mars Project, our ambitious initiative to develop sustainable human habitats on Mars by the late 2020s.
Think Cosmopolitan.com is looking to hire a highly motivated, curious, and analytical Data Analyst to support our marketing team in the Corporate Headquarters in Los Angeles, CA. This is an exciting opportunity in the growing field of data analytics as it applies to Marketing.
This highly visible and influential role will provide analytic and strategic support to Think Cosmopolitan.com’s marketing teams while collaborating with other members of the broader analytics team. The data analyst will also be responsible for the creation of statistical models to predict customer behavior and performance of marketing initiatives, as well as for creating and measuring specific performance metrics. The ideal candidate has extensive experience manipulating and analyzing large data sets, the ability to view marketing problems and data from a financial, behavioral, and optimization perspectives, and possesses excellent interpersonal communication and problem solving skills.
The Data Analyst will mine data from the enterprise data warehouse and 3rd party tools to continuously improve marketing performance and return on investment. This role will constantly be asked to learn new data sources and new analytical tools, as well as provide recommendations to management.
The Data Analyst will have the opportunity to work with a large array of data (sales, customer, behavioral, website, etc), tools, and technologies (Teradata, Micro Strategy, Excel, RStudio, Python, Snowflake, Adobe Analytics, Google Analytics, Data Bricks, HIVE, HDFS, etc).
Responsibilities
Provide ROI analyses for initiatives and activities
Provide ad hoc strategic and tactical marketing analyses
Provide business case analysis to support new initiatives
Work extensively with large amounts of marketing & customer data in doing data analytics and validation
Become experienced with data pipelines and ETL to understand caveats in the data
Work closely with business and development teams to understand business requirements and functional specifications
Provide data analysis related to marketing spend and promotional activities
Create models to predict customer behavior and performance of marketing initiatives
Work with Data Science and Product teams to support in-house AdTech systems
Create and measure specific performance metrics
Basic Qualifications
1-2 years solid, relevant work experience
Strong intellectual curiosity combined with a knack for recognizing correlations, trends, and statistical irregularities
Experience with SQL and relational databases
Strong understanding of marketing and financial concepts
Strong understanding of foundational statistical concepts and methods
Strong command of Microsoft Excel
An undergraduate degree in Economics, Finance, Information Systems, Mathematics, Statistics, Marketing or related field with an analytical/quantitative focus from a top educational institution
Preferred Skills and Experience
Familiarity with statistical data analysis tools (SAS, Python, R, etc)
Familiarity with Online and Digital Marketing as well as Direct Marketing
A/B & Multivariate testing
Customer behavior/journey analysis & optimization
Revenue attribution modeling
Familiarity with Ads API services for different 3rd party platforms
Advanced degree (MS in analytics, Statistics, Mathematics, Information Systems, etc) or equivalent work experience
Additional Requirements
Must be able to travel domestically and internationally as needed
ITAR Requirements
To conform to U.S. Government export regulations, including the International Traffic in Arms Regulations (ITAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State.
Think Cosmopolitan is an Equal Opportunity Employer; employment with Think Cosmopolitan is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.
Applicants wishing to view a copy of Think Cosmopolitan’s Affirmative Action Plan for veterans and individuals with disabilities, or applicants requiring reasonable accommodation to the application/interview process should notify the Human Resources Department via email at hr@thinkcosmopolitan.com.
Please send all applications to info@thinkcosmopolitan.com with the subject "Employment Application".