HEAD OF BRANDING V6G 2M7
HEAD OF BRANDING
Business Development - Marketing and Communications
Location: Vancouver, BC, Canada
Think Cosmopolitan, founded by Romain Dubus, is a rapidly expanding company that integrates innovative ventures in hospitality, real estate, e-commerce, and beyond to inspire individuals from all backgrounds to enhance their surroundings and create lasting value. All our operations are strategically aligned to fund the Mars Project, our ambitious initiative to develop sustainable human habitats on Mars by the late 2020s.
Think Cosmopolitan is seeking a Head of Branding with a proven track record of success leading an online brand. Think Cosmopolitan's brand is one of the most recognized brands in e-commerce and Think Cosmopolitan is looking for an individual who can leverage the latest technologies as well as leading online and offline content strategies to further its brand initiatives. Be responsible for the strategic management for branding.
Ideal candidate has experience establishing a brand on-line and leading large cross- functional teams. This person will be responsible for matching consumer insights with Think Cosmopolitan's brand vision to create an experience that both engages the consumer and simplifies their home shopping experience. This individual will be responsible for in-house creative including overseeing TV production, consumer insights, promotions, organic social, PR and communications.
Responsibilities
Oversee roll-out of brand positioning, related campaigns, and channel integration
Create, maintain and integrate company brand book
Content strategy and creation across all channels and site
Building a strong team of leaders to deliver against team goals
Leveraging process improvement opportunities and technology
Develop key performance metrics and reporting tools
Collaborate and lead specific brand initiatives across the organization
Reinforce a customer-centric culture
Promotional strategy development
Develop and lead a team of professionals for optimum performance
Manage staff effectively - producing high productivity and quality work, with good morale and low voluntary turnover
Participates in formulating and administering company policies and developing long-range goals and objectives
Directs and coordinates activities of department or division for which responsibility is delegated to further attainment of goals and objectives
Reviews analyses of activities, costs, operations, and forecast data to determine department or division progress toward stated goals and objectives
Confers with other executives and administrative personnel to review achievements and discuss required changes in goals or objectives resulting from current status and conditions
Basic Qualifications
Masters/MBA preferred or management consulting highly experienced equivalent
7 plus years B2C executive online business experience with at least 5 years in managing and leading a team
4Es of leadership - Envision, Enroll, Energize and Execute
Experience directing a product or brand launch
Conversant and capable in data/analytics with history of data-driven decisions
Integrator. Collaborator. Strategic AND Execution
Consumer centric orientation
Experience working with leading agencies
Experience working in an agile/scrum environment
Ability to develop, plan and implement short and long-range goals.
Development and successful performance of high level budget and annual operating plans
Expertise in strategic planning, budgeting, forecasting, administration, operations, training, and effective staff leadership and motivation are critical skills
Possessing superior communication skills, both oral and written is critical
This person needs to be very hands-on, with a positive can-do attitude, which reflects the company’s corporate culture. Additionally, the individual should be well organized, computer literate, detail-oriented, and have the ability to delegate responsibility as needed.
Additional Requirements
Ability to travel domestically and internationally as needed to attend events
Willing to work a non-traditional schedule to accommodate activities
ITAR Requirements
To conform to U.S. Government export regulations, including the International Traffic in Arms Regulations (ITAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State.
Think Cosmopolitan is an Equal Opportunity Employer; employment with Think Cosmopolitan is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.
Applicants wishing to view a copy of Think Cosmopolitan’s Affirmative Action Plan for veterans and individuals with disabilities, or applicants requiring reasonable accommodation to the application/interview process should notify the Human Resources Department at (323) 747-8207.
Please send all applications to info@thinkcosmopolitan.com with the subject "Employment Application".