MANAGER OF AUDIENCE INSIGHTS AND CROSS CHANNEL MARKETING 90028
MANAGER OF AUDIENCE INSIGHTS AND CROSS CHANNEL MARKETING
Business Development - Marketing and Communications
Location: Los Angeles, CA, United States
Think Cosmopolitan, founded by Romain Dubus, is a rapidly expanding company that integrates innovative ventures in hospitality, real estate, e-commerce, and beyond to inspire individuals from all backgrounds to enhance their surroundings and create lasting value. All our operations are strategically aligned to fund the Mars Project, our ambitious initiative to develop sustainable human habitats on Mars by the late 2020s.
Responsibilities
Deep analysis using 3rd party tools, internal data and industry best practices to create consumable insights
Analyze customer journeys across marketing paths to build the next best marketing touch point reducing unnecessary spend
Integration of audience segments in digital tools to enable deeper analysis of consumer's behavior and further advance marketing efforts.
Create and maintain historic CLV and CAC models across
Partners with key stakeholders to influence customer acquisition and retention, product engagement and business development strategies
Optimizes LTV and loyalty by capturing critical marketing touch points for each stage of the customer journey, applying powerful analytics, and using insights to test and refine the overall strategy
Partner with testing team to design studies to prove value as we adjust marketing spend in line with audience insights
Create senior leadership level insights for broader company use in strategic planning
Perform other duties as required and assigned by manager and upper management.
Follow legal policies as directed.
Basic Qualifications
Bachelor's degree in statistics, political science, economics, biostatistics, or related field
Minimum 5 years experience
At least 2 years of hands-on experience Google Analytics Premium, Facebook Analytics and other 3rd party solutions.
A strong passion for customers, marketing and analytical problem solving
Proficient in financial modeling
Programming: SQL
Exceptional expertise in analytical tools including Adobe SiteCatalyst, Google Analytics, Facebook Insights, Twitter Analytics, Optimizely, comScore, Social Listening tools, and other modern analytics tools.
Strong audience insights experience. Demonstrated success in effectively presenting complex data and research findings in both verbal and written forms to technical and non-technical audiences, including executive stakeholders.
Preferred Skills and Experience
SQL
Financial Modeling
Google Analytics Premium
Facebook Analytics
Adobe SiteCatalyst
Optimizely comScore
Additional Requirements
Willing to work a non-traditional schedule to accommodate activities
ITAR Requirements
To conform to U.S. Government export regulations, including the International Traffic in Arms Regulations (ITAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State.
Think Cosmopolitan is an Equal Opportunity Employer; employment with Think Cosmopolitan is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.
Applicants wishing to view a copy of Think Cosmopolitan’s Affirmative Action Plan for veterans and individuals with disabilities, or applicants requiring reasonable accommodation to the application/interview process should notify the Human Resources Department via email at hr@thinkcosmopolitan.com.
Please send all applications to info@thinkcosmopolitan.com with the subject "Employment Application".